Information about the author:
Kira E. Ermilova
Kira E. Ermilova, PhD Student, Research Fellow, A.M. Gorky Institute of World Literature of the Russian Academy of Sciences, Po-varskaya 25 a, 121069 Moscow, Russia.
ORCID ID: https://orcid.org/0000-0003-0537-8312
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Abstract:
Recent years, the “Korean wave” has been actively continuing and the influence of modern South Korean culture on world culture is becoming more and more obvious — consumers are interested in dramas, Korean cuisine, Korean cosmetics and, of course, the K-pop music. Now the basis of K-pop is not only creativity itself (music, choreography, video clips, etc.), but also the figure of an idol — a talented, beautiful and in all respects positive member of a K-pop group with an impeccable reputation. In this article, we explore the main features of creating an “ideal” idol, constructing his “artificial body”, further selling this “body” to the public, and consider some aspects of the functioning of performers in this status of an “ideal image” for worship.